I just wanted to settle the score and squelch a RoosRoast rumor which has been circulating around Ann Arbor. You may have heard that we are building the world’s largest coffee roaster next to the Chrysler arena in order to keep up with current consumption of our extraordinary coffee.
I can totally understand how a rumor like this would get started. I mean, when you’re driving by the stadium heading into the Stadium Blvd Bridge Construction Zone (TM) and you see this weird structure, it is, after all, totally logical to think, “What is RoosRoast up too now? Are they really roasting that much coffee?”
As it turns out this is not a roaster,. No, it’s a brewing system designed by the late Peter Hardt Lifter in what he had envisioned as the world’s largest AeroPress! Get real and get ready people because if construction stays within budget and goes as planned, RoosRoast will be pressing out stadium-sized brews of delicious coffee in an effort to propel the Michigan Wolverines, with their new coach, Brady Hoke, into a winning season!
No, seriously folks I made all that up. See how coffee can effect the very core of your creative process and bleed into your morning commute?
What we are doing with this reverie is celebrating Brady Hoke, Stadium Bridge Construction, potholes and, most importantly, the arrival of a new shipment of the AeroPress. We’re prepared to let the celebration get real now with a special low low price of $25 on this AeroPress. Stop in the store and mention this blog. In the process, we’ll tell you about how to get more crema out of this fine smooth brewing tool by using it upside down!
Stop in and check it out! And, let’s get those Groupons in the house folks. We still have 200 or so to process. You can use your groupon coupon on a fresh bag of RoosRoast to go with your AeroPress! Time is running out..
Remaining your coffee freakest freaks freaked out,