Roos, his wife Kath, and baby Jozo are in Miami for a coffee training at Michael’s Genuine Food & Drink, which serves our ”Lobster Butter Love” roast exclusively. In this little interview, John filled Ellie from MGFD in on what’s new at RoosRoast. And what’s never going to change.
What’s changed since March 23, 2010?
Payroll. Seriously, we’ve got seven employees now. The space has tripled so we’ve got the bookkeeper, and the cafe person, other people, all under one roof, and the roaster can really concentrate on doing his thing.
It’s like the line in the kitchen.
Yeah, it is! I refined everything, I really run it like a restaurant. You know most roasters roast a ton of coffee at the beginning of the week then fill the orders as they come in, but we actually wait for orders to come in, then roast it. So, if you place an order with us, say on a Thursday, it will be roasted and then shipped out Thursday afternoon.
And you have a cafe?
Yes, we added a cafe, so people have a place to come and hang out and drink the coffee.
How has the coffee changed?
We have better coffee. Better quality. We’re getting stuff from Sumatra and India. There is also this micro lot from Honduras. About 100 farmers went in on a co-op, and the farmers have been producing better and better coffees to the point where this year they picked about 20 of the best lots and they were offered as microlots instead of being blended together at the co-op. We bought from these two Honduran sisters, it’s really great quality.
Are you still roasting on the Diedrich IR?
What’s changed about coffee in Miami?
Is it still 10 cents for a cuban coffee?
No, what year was that?
1991. And it was really bad coffee, disgusting, but I drank it about every five minutes. Everyone you saw it was, “AY, you want a coffee?” (that’s in a Scarface/Goodfellas mixed accent)
The interview digressed from there, Ellie’s note-taking digressed from laughing too hard, and then Michael made Ellie back off so the chefs could reminisce and talk shop for a while. John circled back however, and had this last message to deliver.
“Here’s the thing about coffee. Coffee is about people. Everyone remembers the most memorable cup they ever had, it’s related to some place or event, go ahead think about it, the best cup of coffee you ever had. You never forget a good cup of coffee.”
Or a good coffee roaster. Thanks Roos. Favorite coffee you’ve ever had? Talk amongst yourselves.