We have been selling out of our decaf every day lately! We were like “Wassup with dat?”" and then we thought about it.
People RAVE about our decaf coffee. Perfect for dinner parties and pregnant women. You won’t miss the caffeine. Organic, fair trade, water processed, it is excellent as espresso too. This coffee has an amazing aroma which people fall in love with whether they drink coffee or not.
So don’t tell us your “I don’t drink coffee” stories any more!
Our friends at Royal Coffee in New York say that perhaps the truest test of one’s devotion to coffee would be to eliminate the caffeine and then see who keeps coming back for more. Considering they get all the show and none of the go, it stands to reason that a decaf drinker actually is the most devoted coffee lover of all! Decaf has too often been the dumping ground for cheap, old, crusty and defective coffees that do not pass muster as the real stuff. Combine this with decaffeination processes which can create flavors ranging from flat and dry to downright astringent, and the final result in the cup is hardly worthy of our devoted brethren.
No More!
For several years now we have been offering our Royal Select Water Process Decaf, and it is safe to say that the results speak for themselves. First of all, we start with the absolute best from our offering sheet. Kenya Auction lots? Single Estate Huehues? Fair-Trade Organic Perus? You bet. The real magic happens when we send the coffee to be decaffeinated. Descamex, in Veracruz, has developed a non-contact water process which returns the coffee in such good shape that sometimes it can be hard to tell the difference between the decaf and the regular.
So what does water processed even mean? A lot of times, the process used to remove the caffeine from coffee beans is arguably more toxic than the caffeine itself and can leave up to 60 percent of the caffeine in the beans. The best option for decaffeinated coffee is the water process (which we use). It’s a much gentler and more natural process using only water and removes 99.9 percent of the caffeine. In this process, the beans are soaked in hot water, releasing caffeine. No toxic chemicals, no freaky bleach, just some good old h20. So stop in the shop or come to the farmer’s market and pick up a bag!
Yeah babe!
