Blog | RoosRoast Coffee

SPRING AT ROOSROAST: whole foods, bike rides, car crashes

April showers bring May POWERZZZZZ. We are in power mode here at RoosRoast. Orders are flying in left and right, we are roasting so much coffee our heads are spinning off, and we are all biking to work for BIKE TO WORK WEEK in Ann Arbor. Today Johnny Roos spent the morning at Hanover Park serving RoosRoast from the coffee trike to all the bike to work riders!

Next up on the RoosRoast report is BREAKING NEWS. DON’T DRIVE TO PICK UP DONUTS FOR ROOSROAST DURING BIKE TO WORK WEEK BECAUSE SOMEONE WILL SMASH YOUR PARKED CAR WHILE YOU ARE WALKING BACK TO IT.

This happened to Laura’s car outside of Washtenaw Dairy. She is safe and well, and her stuffed squirrel driving companion Dorothy Todd is safe as well. (Unreliable sources tell us this is a case of TEXTING AND DRIVING –the source is John Roos.)

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And finally, the moment Ann Arbor has been waiting for….ROOSROAST COFFEE IS NOW AVAILABLE FOR SALE AT WHOLE FOODS MARKET! Starting 5/21, we will be in the Cranbrook store. This is awesome and we are so excited about it. Stuff a bag of RoosRoast coffee into your cart of organic carrots and excellent natural delights.

That’s all on our part. We love you all and hope your allergies aren’t killing you. LOVE YOU!!!

April showers bring…MAY FREEBIES! (online orders only)

YO!!

April’s gone babe. May is here. Every month we throw something free your way if you order a minimum of 2 pounds of RoosRoast coffee from our webstore.

For the merry, merry month of May we are including with every qualifying order, a 2 oz. surprise gold bag of some amazing coffee for you to try.

It could be Kenyan, Java, Burundi, Indo Flores, WHO KNOWS. All we know is we’ll let you know what we’re sending with your order, and we hope you love it and crave it and want more!!!

Now get off the computer and go outside and lay in a hammock with your lover and enjoy this beautiful month!

INTRODUCING THE 5 LB BAG OF ROOSROAST COFFEE

The RoosRoast moment you’ve been waiting for is finally here. Living in America, we all know one thing. People like to super size things. So why stop at sodas and french fries? We are here to supersize your favorite bag of RoosRoast coffee.

Jessica: "I can't believe you said that to those people!"

Now you can share with other coffee fiends on your street, in your hood, at your retirement compound and most of all (and our favorite way to drink down 5 pounds of amazing coffee) while you are on vacation! Yes there is no better bartering tool then RoosRoast!

Introducing the 5 pounder Outta Bounder. This is the deal which makes buying RoosRoast a steal! Here’s why:

1. We pay for the priority shipping cost anywhere in the US with tracking notification sent straight to your email! A $15 value!

2. We roast and ship your order the same day you order. This means within 2-3 business days you have a big huge bag of VERY freshly roasted RoosRoast coffee right to your door! In most Michigan and Ohio locations you’ll actually have it the next day!

3. With every order of a 5 lb. bag you get a free copy of the RoosRoast graphic novel! All the secrets of RoosRoast you never wanted to know, or not know are here! If it doesn’t crack your ass up use it to start a fire and brew more RoosRoast!

You can find this 5 Pound bag of heaven under “buy coffee” on the shop on our website!

BUY ANY 2 LBS OF ROOSROAST COFFEE GET A FREE ROOSROAST GRAPHIC NOVEL.

TELL ALL YOUR FRIENDS. For the entire month of April, whenever you purchase two lbs. of RoosRoast coffee, we will send you a FREE COPY of our graphic novel: RoosRoast: A Human Powered Coffee Love Story. This is the coolest promotion we’ve ever done, and it’s online only.

Let me give you a little preview…

If you didn’t want to order 2 lbs of RoosRoast before, you do now. This graphic novel comes with a 100% guarantee to make you laugh and you’ll also be equipped with the secrets of how we’ve done everything up to this point.

LOVEYOU.

THE ROOSROAST GRAPHIC NOVEL IS HERE.

Listen up lovers, the moment you’ve all been waiting for has finally arrived! The RoosRoast graphic novel is HERE! John Roos traded our good friend and artist Dylan Strzynksi an old Subaru in exchange for Dylan listening to John talk for hours and then making a graphic novel based on the conversations. The result is the history of RoosRoast in the most hilarious form. We should sell RoosRoast: A Human Powered Coffee Love Story with a diaper because you might lose control of your bowels babes. Stop by the shop or the Ann Arbor Film Festival this week and pick up a copy for $5. In ten years it will sell on Ebay for $41,000.

On another note, while you’re reading about how Lobster Butter Love got it’s name, you should really let me make you a cup of coffee pourover style. It’s perfect and you will wake up craving another pourover cup from RoosRoast.

Hey. We love you. I gotta go Jerry just smashed through the front door with a bag full of homemade biscotti–still warm. HELL YEAH. SEE YA!

OKAY I’M BACK. DAMN HIS BISCOTTI IS GOOD. Shout out to Jerry from Weber’s Inn, he’s a baker there who hooks us up with his amazing homemade biscotti. You gotta try one.

So we have a crazy ass week. The Ann Arbor Film Festival is starting tonight! Each day and each night will be catered by yours truly. RoosRoast all day and all night while you watch some killer films and celebrate 50 years of an amazing film festival. Stop by and see us, buy our comic, give us hugs, watch movies until your head falls off, be grateful we live in such an amazing city that supports local love.

We are also catering TedEx on Thursday. Go listen to talks about real time farms, the movement of the oceans, the political uprise in Syria, and drink a ton of RoosRoast because we are bringing at least 3000 gallons of fresh hot coffee.

OKAY. SERIOUSLY. BYE. WE ARE SO BUSY IT RULES BYE!!!!

De-friended by Facebook! Lucky? or Unlucky?

This post is a shout out to Facebook.com for disabling our account for no reason. We shed tears, we grieved, we accepted our loss, and now we’re over it, babe. Facebook, thanks for taking us back to our roots: THE ROOSROAST BLOG. We still have twitter, instagram and this blog to keep you up to date on what is going on.

Face book co-opted our blog, all blogs, right around 2008 when everyone and everyone got a facebook page. It was brilliant really who had time to read boring blogs anymore anyway. With fb you could just surf all your friends and add people, share experiences and lifes every moment. What could be better? Nothing really! But that’s all in the past now that we are disabled veterans of Facebook.com.

Keep checking us out here, check us out on Twitter.com/RoosRoast, follow us on Instagram @roosroast and @roosroaster…. OR REALLY STEP IT UP AND GET PERSONAL AND COME SEE US AT THE SHOP!

Stop by the shop at 1155 Rosewood suite B, and mention that we aren’t on Facebook anymore, and we will give you a free shot of espresso just for getting real with us.

LOVE YA BABES,

ROOSROAST.

BUY ANY 2 LBS OF ROOSROAST COFFEE, GET A FREE MUG!

Online only! Place an order online and any order of 2 lbs or more will be shipped out with, yes, a FREE Lobster Butter Love mug! Taste the freedom, it’s totally free. We really mean it, it’s free.

Because we Lobster Butter Love you, duh!!!!! (Offer only good online, and expires 3/31))

Light Roast or Dark roast?

A friend of mine recently told me a story about walking into a cafe and asking if they had more of a dark roast. She was told, “We don’t sell dark roasts because dark roasts are just a way for roasters to buy inferior green coffee and disguise it by dark roasting.”

Really? This might be true in some cases.

We taste all coffee as espr

I’m excited that there is a new legion of coffee drinkers on the scene who want to use their senses and taste everything about a cup of coffee.

There are so many factors involved in a cup of coffee starting with the region, method of processing, storage, shipping, method and degree of roasting, grinding, brewing and drinking which decide the flavor profile of the beans.

One of the best ways to see where a coffee fits for us is roast and taste the same coffee at 2 or 3 different roast levels. We buy only the best beans. Sometimes a light roast is the way to go but sometimes we prefer to go with what we call, a rich or finished roast. The goal of roasting is to bring out the unique flavors of the bean. I tend toward spicy, nutty, caramel and chocolatey syrupy flavors.

There is so much which happens to the bean during it’s 12-15 minute trip it takes in the roaster. It can be as simple or as complex as you want to make it. In my opinion light does not equal good-tasting and a rich finish does not necessarily destroy the taste profile.

Get crazy drink coffee. Buy it, grind it, smell it, soak it with hot clean water. Drink it down.

Presso, DJ Shadow, and going off the grid with RoosRoast.

I’ve been listening to some mixes by DJ Shadow lately and it’s sounding really nice. Check him out on YouTube because I’m not going to pretend to know how to insert a link on wordpress even though I’ve done it before and now it’s like I’m in a different world and it’s not working and when I go to insert the link, I’m looking at pictures of my wife’s old boyfriend in iphoto that I some how clicked and could post. He looks like a really nice guy but I know you want to be listening to some DJ Shadow while you read this post. Check out: Building steam with a grain of salt. The beats are essential like good espresso.

This Week I’m checking out the Presso Espresso Maker and Japan Porlex hand burr grinder for my morning cup. Here is a lesson in drinking coffee totally off the grid and unplugged from the world. Here is a lesson in wanting, caring, experimenting, learning, and taking the time and attention to detail to produce amazing espresso.

This shot is fresh roast, hand ground and hand pressed. Dude, with these coffee tools you are so un-plugged you could be in the mall or air port, behind the wheel of my car, hey wait don’t make espresso and drive!

Here’s how you use the Presso and the hand grinder:

1. I had to set the burrs for a really fine grind and turn the crank on 21 grams of RoosRoast

2. put it in the porta-filter

3.tamp it down

4. add hot water (if you’re inside, use a kettle. if you’re outside, start a damn fire and boil your own water, tina.)

5. infuse the shot and slowly lower the Presso Arms.

I produced these amazing creme shots after 3 tries. The learning curve is not steep. If you have some basic skills like making ice cubes, nacho’s or a quesadilla you can do this trust me.

What makes this better then the AeroPress? It produces real espresso with creme.

Would you like it with a lemon twist?

No don’t be stupid.

Thanks for checking this out.

the beginning

grinding grinding grinding

filling the portafilter with the freshly hand-ground coffee

preheating the presso

preheating and flushing the presso

tamping the grounds

about to pull a great shot

pulling the shot!

awesome shot, check that crema

the result! beautiful

Your Cup! Your moment! (also aeropresses are on sale for $25)

Let’s talk about your cup of coffee. Your cup, that cup, the coffee that every morning you are so excited to drink. Let’s face it: your cup of coffee has a shelf life. In fact, your moment in the morning has a shelf life. It’s delicate. It’s yours. It’s you; and if everything doesn’t line up just right greatness can turn into normal…and nobody want a normal coffee…especially at the beginning of a new year.

That’s why I’m here to revisit the AeroPress. Over the recent holiday I was forced to fall back on the mighty AeroPress for coffee making and was reminded of how great a coffee maker it is.

The AeroPress Press ingeniously combines the French Press with the Vietnamese coffee dripper and a hypodermic needle (yes, I said hypodermic needle not turkey baster) in order to create an intense and smooth cup of coffee.

There are so many ways to us the AeroPress, for example the Upside down AeroPress method. Or my favorite way which is the lazy way. It’s so lazy as all hell. You just set it, forget it and squeeze all the good coffee juice out.

So what I do is put in 4 scoops of slightly finer then regular grind coffee into the brewing chamber and add 190 F degree water to the top and stir with the fancy stir stick which comes with the AeroPress set. Then I start feeding my son Jozo, then I add more water and check the iphone and stir again and add a little more water (a total of 10 ozs of water) letting it drip into my (pre heated) cup the whole time and then when I feel like the moment is mine, I squeeze the rest of the hot water out of the precious grounds into the cup for my amazing cup of coffee! MY MORNING MOMENT OF BLISS.

We offer you a moment of bliss at a $3 discount, $25 for the aeropress.

Roos Roast Coffee

Fair Trade Organic