It’s true. We have an addition to the family here at RoosRoast. Her name is The Loring* (or Loretta if you will) and she is a beautiful silver masterpiece.
*Not to be confused with The Lorax, although they have similar ideological values.
We just replaced our Dietrich roaster with a spectacular state-of-the-art machine called The Loring Smart Roaster™. We respect you guys and want to keep you informed. So, here’s why you should care:
1. It’s GREEN!
Get this: Loring roasters reduce energy consumption and greenhouse gas emissions by up to 80%, making them the most ecologically friendly roasters on the planet! The smoke from the roast is burnt up in a cyclone burner before going out the stack. So we are not kicking out clouds of smoke to all of SouthTown any more.
Most roaster of this size require an “after burner” which burns the smoke right before it goes out the stack mounted inside the building right at the ceiling. They consume mass quantities of gas burning at 800,000 btus and put out a lot of heat.
2. It Makes Even More Delicious Coffee
The Loring uses a closed-loop, Flavor-Lock Roasting Process™ to roast the green beans, eliminating the effects that weather and humidity can have on the roasting process. So the roast is more consistent and even. Smoke and chafe are removed from the roast and each is directed into separate areas so the taste of burning smoke and chafe is not included in the coffee taste. (“cleaner taste”)
The Loring roasting drum is super insulated and sealed for a controlled roasting environment. The coffee is tossed with paddles inside this atmospherically sealed chamber so there is very little chance of tipping or burning which is caused when coffee beans sit against the hot steel drum of a conventional roaster. The results are a very even roast which happens from the inside out. The coffee is unbelievably delicious.
3. It’s Fast and Efficient
Once we dial in a roast profile we can reproduce the roast time and time again using the roast profiling program which is part of the brain of the Loring. It will roast three times the amount of coffee as our last roaster, in half the time. This means we’ll have more time for taking care of our accounts and you, our amazing customers!
4. Contact with the Loring Cures a Variety of Ailments
Including, but the limited to boils, leprosy, Type II Diabetes and Nasty Inlaws.
There is no scientific evidence for the last point. But what is true is this : we couldn’t have made this move without the support and love of people like you!
Read more about our decision in this great MLive article by Jessica Webster.
Come celebrate with us at the Southtown Summer Slam where you can see the roaster in action, drink free Loring-roasted coffee and watch some roller derby. It will be fun.
Join the event on Facebook. And thanks for drinking RoosRoast Coffee. Now, proudly… sustainably-roasted!